InvestGreen Brand Guidelines
Logo
The InvestGreen logo is designed to be distinct, bold, and instantly recognizable. Its compact shape ensures clarity and impact across all applications, from digital interfaces to physical signage.
The stacked dashes within the “E” characters symbolize progression, forward movement, and continual growth — core values of both our business and the clean energy sector. The stacked dashes also represent scalable opportunity and upward momentum, reinforcing InvestGreen’s mission to unlock sustainable growth for investors.
Primary logo
The main logo used in our visual identity. It features our distinctive stacked “E” design and brand color palette, conveying both forward momentum and sustainable growth. This version should be used whenever possible across digital and print materials, ensuring maximum brand recognition and consistency.
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White and Black logo alternatives
The white logo provides maximum versatility and should be used on dark or busy backgrounds where the primary logo may not maintain clear visibility. The black logo is designed for light backgrounds to ensure optimal contrast and readability.
.png?width=900&height=375&name=Group%207%20(2).png "Invest Green white logo")
.png?width=900&height=375&name=Group%2010%20(3).png "Invest Green black logo")
Logo Spacing
To maintain the clarity, impact, and integrity of the InvestGreen logo, a minimum clear space must be maintained around it in all applications.
The required clear space is defined by the cap height of the “Invest” and “Green” in the logo. This measurement is applied on all sides of the logo, ensuring that no text, graphic elements, or other visual distractions encroach upon the logo’s immediate area.
This spacing rule guarantees the logo remains highly legible and visually balanced, whether it’s placed on print materials, digital platforms, or branded merchandise.
Tip: When in doubt, give the logo more space. Adequate breathing room reinforces the strength and recognizability of the brand.
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Need the Invest Green Acquisition Corporation logo instead? Download here
Colors
The InvestGreen palette is designed to evoke energy, innovation, and clarity. With high contrast and a bold, tech-savvy edge, it feels youthful yet confident, capturing the spirit of a brand pushing toward the future.
Primary
These are the cornerstone of our brand identity. Use them boldly and with confidence — they represent our core essence.
Deep Blue — This vibrant, electric blue conveys trust, innovation, and clarity. It gives the brand a modern, energetic edge while maintaining a sense of professionalism.
Charcoal — A sophisticated grounding color that provides balance, contrast, and legibility, allowing the blue to stand out while reinforcing a clean, modern, confident aesthetic.
Secondary
Supporting tones, including Bright Green, act as accents to highlight key moments in the brand experience.
Bright Green — Used strategically to call attention and convey growth, progress, and clean energy.
Secondary tones can be used for call-to-action elements, data visualizations, or highlighting content, but should never overpower the primary palette.
Typography
Consistent typography is essential for maintaining a clear visual hierarchy and a cohesive brand presence online. These heading and paragraph styles establish structure, improve readability, and guide users through content intuitively. The styles listed below reflect the current text styles in use across the website, ensuring alignment between the digital experience and the brand’s visual identity.
Our core brand font is Red Hat Text, chosen for its clean, modern character that supports readability across platforms.
Primary font:
Red Hat Text
Download this font here
Heading - H1
Font size: 59px, Line height: 65px
Heading - H2
Font size: 42px, Line height: 52px
Heading - H3
Font size: 36px, Line height: 50px
Heading - H4
Font size: 30px, Line height: 40px
Heading - H5
Font size: 24px, Line height: 36px
Heading - H6
Font size: 20px, Line height: 30px
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Font size: 16px, Line height: 21px
Utility font
For all presentations, use Arial. As a widely available system font, Arial ensures consistency and compatibility across different devices and operating systems. Using this utility font helps maintain a cohesive look in shared decks and avoids formatting issues that can occur when custom fonts aren’t installed on a viewer’s computer.
Photography
Photography plays a crucial role in visually expressing the InvestGreen brand. Our imagery should reflect the opportunity of the moment, capturing the innovative, data-driven nature of our business while conveying confidence, momentum, and vision.
Our photography leans into modern, tech-forward environments — showcasing data centers, AI systems, and investment activity. This imagery helps position InvestGreen as a future-focused investment platform, where technology and energy converge to drive meaningful growth.
Core Themes:
- Infrastructure & Data: Images of servers, data centers, and digital networks convey precision, intelligence, and innovation.
- Abstract Technology: Geometric forms, circuit patterns, glowing nodes, and flowing data visualizations evoke cutting-edge capability without being tied to specific hardware or platforms.
- Investment & Growth: Subtle cues such as financial hubs, architectural lines, and professional settings reflect trust, capital flow, and strategic opportunity.
- Human Element: Strategic use of people — typically shown in analytical, professional, or visionary contexts — helps ground the technology in real-world impact and investor confidence.
Image styles
Infrastructure / Data Center
This style highlights real data center environments and tangible infrastructure, including server racks, equipment, and physical spaces. It provides authenticity and context, helping to ground the brand in the real-world technology and systems that power its work. These images are ideal when illustrating capability, scale, or operational excellence.
Abstract tech
This style focuses on abstract imagery which is often used to evoke innovation and energy without depicting literal environments. It works well for hero sections, backgrounds, and other applications where a more atmospheric and visually striking effect is needed.
Iconography
Icons are a key visual element within the InvestGreen identity system. Our icon set is abstract, flexible, and modern, designed to work seamlessly across a variety of contexts, from digital interfaces and data visualizations to marketing materials and presentations.
Each icon is crafted with clean lines and geometric simplicity. Rather than relying on literal representations, our icons use abstract forms to convey ideas, making them adaptable to multiple topics and narratives, whether it’s investment strategy, AI, clean energy, or growth.
